January 11, 2021
BODYARMOR LYTE Sports Drink announced a new equity partnership with Carrie Underwood. Best known for relationships with top athletes, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Carrie and her expanding fitness and lifestyle portfolio to the BODYARMOR team.
To kick off the partnership, Carrie stars in a national television campaign, another first for the BODYARMOR LYTE brand. She will also appear in advertising for BODYARMOR SportWater, a premium water with a performance pH9+. In the BODYARMOR LYTE campaign, Carrie is positioned alongside basketball superstar and veteran brand partner, NBA great James Harden. Watch the spot here.
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