Kenny Chesney’s Blue Chair Bay, Spiced Rum, Arrives in February
With steady success and recent accolades such as Beverage Information Group’s Growth Brand Award/Rising Star Award and Impact Magazine‘s Hot Prospects Award, Blue Chair Bay Rum — the collection of Caribbean rums owned and launched by singer-songwriter and 8-time Entertainer of the Year Kenny Chesney — launches its 10th flavor in just over five years. Beverage Media opines, “Blue Chair Bay combines true star power, an evocative island-lifestyle image, and simply delicious flavor extensions rounding out a well-defined portfolio.” And that portfolio continues to grow. Just as recent additions established the brand’s firm foothold in Rum Creams, adding Banana Rum Cream, Key Lime Rum Cream and Pineapple Rum Cream to Coconut Spiced Rum Cream, 2019’s addition is the popular and highly competitive Spiced Rum segment. Sporting the tagline “A Dawn of a New Bay,” the new Spiced Rum also debuts a new look, designed to fit into the Spiced Rum arena while still highlighting its unique island-lifestyle identity, thanks to Chesney’s No Shoes Nation flag and signature Blue Chair rocking chair located front and center on the bottle. “Kenny has personally led all the flavor expansion conversations based on combinations he and his friends on the islands like to enjoy,” notes David Farmer, President of Blue Chair’s parent company, Fishbowl Spirits, adding, “We’ve also really listened to our customer base as we’ve expanded.”
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Kenny Chesney Adds Caroline Jones To Tour
As Kenny Chesney prepares for his upcoming Songs for the Saints 2019 Tour, he has offered an opening slot to newcomer Caroline Jones.
The Florida-based Jones’ latest album Bare Feet debuted at No. 15 on the iTunes Chart. A multi-instrumentalist, Jones learned to play mandolin, banjo, harmonica and Dobro slide guitar by watching YouTube videos. She is signed to Jimmy Buffett’s Mailboat Records. That Buffett connection is how she met Chesney. “I met Caroline at the ‘Trying To Reason’ Hurricane Relief Benefit that Jimmy Buffett did last year, and she struck me as being so pure in her approach to the business and so pure in her intention as a songwriter,” Chesney says of his tourmate. “I wanted to help someone willing to work outside the system, to give them the opportunity to be heard and seen. Caroline is so fresh, so filled with life and so consumed by her music, she seemed like the perfect person because of everything No Shoes Nation is about.”
Copyright © KennyChesney.com | All Rights Reserved 12.6.18
Watch Kenny Chesney’s New Video Update on Hurricane Relief
Kenny posted a video update on Love for Love City’s efforts on Facebook today. Those interested in supporting the Love for Love City Foundation can do so online.
Copyright © KennyChesney.com | All Rights Reserved 10.3.17