January 11, 2021
Thomas Rhett and his cousin, pecan magnate Jeff Worn, introduce today their new ultra-premium tequila brand, Dos Primos. Spanish for “Two Cousins,” Dos Primos is a blanco tequila made from hand-harvested 100% Blue Agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico. The finished product offers earthy herbal notes, followed by hints of smooth floral and citrus. Dos Primos is available in a 750 ml bottle in select U.S. markets now and nationwide soon. For more information or to find a retailer near you, visit dosprimostequila.com.
Bonded by a strong family connection and mutually inspired to bring people together, Thomas Rhett explained, “Our decision to create a new tequila brand grew out of just loving being with family. Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most. Dos Primos is all about who we are and what’s important to us.”
The Dos Primos packaging reflects its ultra-premium category and its founders’ attention to detail. Each clear embossed-glass bottle features a natural wood cork and genuine black-leather cord wrapped around the neck. The fabric label is hand-applied in Mexico and bears the signatures of Thomas Rhett and Worn.
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