January 7, 2021
America’s Oldest Brewery®, announces today its partnership with Lee Brice, American country music singer and songwriter and Curb Records recording artist, and the start of Yuengling’s Stars & Stripes program.
Lee will serve as an official Brand Ambassador for Yuengling Traditional Lager. The partnership with Lee includes a variety of elements including personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content and support of our nation’s military.
The partnership also officially launches Yuengling’s Stars & Stripes program, which is dedicated to supporting our nation’s military through Team Red, White & Blue (Team RWB), whose mission is to enrich the lives of America’s veterans through the nation’s largest veteran health and wellness community.
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